Most SMEs we work with across the continent aren’t short on sales data — it’s sitting in POS exports, WhatsApp order logs, and personal spreadsheets. The gap is structure: nobody has merged it into one consistent view, so every question (“what’s our best-selling product this quarter?”) takes a manual afternoon to answer.
The fix usually isn’t a new system — it’s a disciplined first pass at cleaning and consolidating what already exists, before anyone talks about dashboards or AI.